Analytics and Tracking

MAPS PBC uses Matomo, an open-source alternative to Google Analytics (GA), in an effort to reduce the amount of information that is being collected and stored about our supporters, while still empowering us to gain insights into how our website is being used. Some of our third-party providers use GA, however, and they are therefore collecting information about your activity, including your IP address. IP anonymization is a requirement of GDPR, with which all of our providers have pledged compliance, but we encourage all of our supporters to learn more about Google Analytics. Google has also provided a tool for opting out of Google Analytics that can be installed on all major browsers.

MAPS PBC endeavors to not track the activity of our supporters in any personally identifiable way. Matomo supports us in this, and we do not use the Facebook Pixel, but some externally hosted or embedded services do engage in tracking for their own analytics purposes, as explained above. If you want to block tracking beacons and gain greater control over targeted ads, consider installing a tool like Ghostery or Privacy Badger, the latter of which is maintained by the Electronic Frontier Foundation (EFF) – the leading nonprofit defending digital privacy, free speech, and innovation.